A lot of people say it's dying out slowly, but I fiercely love long copy. People like Neil French and David Abbott inspire me even today as I read their ads with a tinge of envy and wonder - how, how did they do it?
I love weaving stories that involve the reader and yet, get him/her to the conclusion I intended all along.
I love even more when they feel the emotions I did while writing the advertisements. 
Hopefully, with these ads, I succeeded. 

A long copy on the Mercedes Pre-safe Braking System. 

A tribute to David Abbott's famous Sainsbury Print Advertisement. 

A shortlist in the Longhand 2.0 awards. The entries were judged by the likes of Neil French, David Abbott. 
It's a disturbing, true account of a boy in India. It offers a different perspective on rape. The point of view of the accused. 

A story disguised as an ad, a story inspired by my personal relationship with my father, about how his love for reading led to my falling in love with books too.