Volkswagen:

The Aim:
Use a headline campaign to highlight the fact that the Volkswagen Polo Bluemotion is extremely eco-friendly.

Insight:
The Volkswagen Polo Bluemotion is made up of 95% recycled parts and 95% of the car is recyclable, hence making it extremely ecofriendly.

Team:
Rajivi Rao - Copywriter
Ageniszka Kalwak - Art Director

Instructor:
Christian Soldatke - Creative director, Grabatz and Partners (Hamburg, Germany)

That Flower Shop

The Aim:
Create a Headline Campaign to encourage people to buy flowers.

Insight:
Flowers are generally bought when you don’t know what else to buy. Also, they are bought for almost any reason.

Team:
Rajivi Rao - Copywriter
Myra Patricia - Copywriter
Agnieszka Kalwak - Art Director

Instructor:
Tara Lawall - Senior Writer, Droga5 (New York)

Bose Noise-cancelling Headphones

The Aim:
Through a print campaign highlight the noise-cancelling nature of Bose Headphones.

Idea:
To show famous CD covers of bands in which we cut out elements that stand for noise.

Team:
Rajivi Rao - Copywriter
Axel Spendlingwimmer - Art Director

Instructor:
Gepa Hinrichsen - Miami Ad School Europe

Aleve Liquid Gels

Aim:
Through a print campaign highlight the quick pain relief brought on by Aleve Liquid Gels.

Idea:
When in pain, we tend to get really irritable and most importantly, that's when we cuss the most. 
Using common cuss phrases we emphasise how quickly Aleve relieves pain. 

Team:
Rajivi Rao - Copywriter
Myra Particia - Copywriter
Jennifer Ortis - Art Director

Instructor:
Tara Lawall - Senior Writer, Droga 5, New York